I Will Double the Gross Profit of Your Business in Six Months or Less or Work for Free!

From:  Talmage Shipman

Re:  Marketing Your Business in the Internet Age

Are you ready to put your marketing into High Gear?

A Summary of what you can get from Leighton Marketing

	1. A detailed marketing plan tailored to your business. An internal business review is optional but recommended. You can implement your marketing plan yourself if you have access to a webmaster and some marketing experience.
	2. Leighton Marketing can implement your marketing plan at two different levels depending on your needs. The basic level will give your business local coverage and one tier of internet presence. A slow but steady growth can be expected. Leighton Marketing will handle all the webmaster tasks and internet marketing submissions. Marketing materials will be subject to your approval.
	3. At the advanced level of marketing implementation, multiple tiers of backlinked traffic hubs will drive traffic to one of several keyword optimized websites giving you a substantial numbers of leads that will continue to grow. At this level you can expect your business to double in size in 6 months or less. A substantial commitment of resources is necessary to implement this strategy. Leighton Marketing must handle the substantial workload of webmaster tasks required to implement this level of work.
	4. Finally, if your need is to become your own internet marketing expert our advanced coaching program will teach you how. I can only accept 2 people to coach at this level at a time. Your time and money committment are similar to taking an advanced unversity level course. Your success in internet marketing will be jump started by implementing the strategies you are learning as you are learning them. By the end of your coaching you can expect to be making a living at internet marketing.

Internet Marketing Specialist Will Brand Your Business as the Go To Solution in Your Local Market.

Your Business Needs New Customers!

With the economy in trouble and businesses failing in record numbers your only hope is to increase your customer base and your sales.   You need an expert marketing person to help you.

Leighton Marketing is Accepting a Limited Number of New Clients

My name is Talmage Shipman, an expert at developing local business internet marketing strategies.  My online marketing service is tailored to your unique business and your goals.  Using an internet strategy consisting of search engine optimization, online advertising services, internet marketing tools and reputation management. We will put your business at the top of relevant searches for your product  or service.  Internet marketing has the advantages of easily reaching your target market at a low cost.  It will require a time and resource commitment on your part to be successful. If your business needs more customers I know how to help you.

The #1 Priority of Any Business is To Make an Offer

The goal of any business is to make an irresistible offer to a targeted customer and sell them again and again.  To stay in business you must develop a relationship with your customers. Internet marketing offers several opportunities to locate potential customers. You then build a relationship with prospects using email, coupons and special offers.  Some will convert to customers.  Finally you can use various methods to follow up with customers with future offers.  

How Do Your Customers Find You?

The Yellow Pages are seldom used.  Over 80% of Americans are online.  They use the internet to find information and shop.  If you do not have a website you are giving 80% of your potential customers away to your competition who does have a website. 

There are over 4 Billion websites and over 1 Billion web searches a month.  So how do your customers find you on the web?  That's where an integrated, targeted and customized marketing plan comes in to locate your target market and deliver your offer to potential customers.

The statistics are overwhelming, the more successful a business the more likely they have a website and a marketing plan.

The Truth about the Internet!  It is a media Channel!

The internet is a media source like TV, Radio, magazines or newspapers.  It is Not a Business!  Understanding how the various media channels work and integrate with each other is the expertise I bring to your business.  There is only one goal; to get more customers for your business.

The Internet is Actually 3 Media Channels that are Interconnected

Channel 1:

Organic search; this is the results generated when you type keywords into a search engine. Search Engine Optimization is all about finding the keywords to drive traffic to your web page from search engine organic traffic.

Channel 2:

PPC or Pay Per Click Ads; on Google it is called Adwords, these appear to the right of the organic search engine results. They are small ads that advertisers pay for when you click on them. This also includes Banner Ads that can appear nearly anywhere on a webpage.

Channel 3:

Google calls it Adsense; these are ads that a website owner allows to be placed on his web site and is paid when one of his visitors clicks on the ad by the advertiser.

MSN and Yahoo have similar channels and are generally less expensive but also have less traffic.

Tools for Marketing on the Internet

The internet being a media source is a marketing and selling tool.  There are more than twenty ways to market yourself and your business. 

The Internet is based on web pages offering information. Search engines use keywords and keyword phrases to find web pages with relevant content depending on what the user types into the search engine window.  All the web pages, all the ads you see, everything is based on keywords.

There Are 4 Types of Websites and They Have Different Uses

Brochure Sites                            They don't do anything
Opt-In or Sales Letter Sites      They capture leads and make offers
Catalog Sites                              They are a sales tool which usually direct you to a store or distributor
Store Sites                                  You select the item(s) you want, Pay and have them shipped

A very small number of websites combine two functions, 2 & 3 or 3& 4. 

You Need a Marketing Plan for Your Business

Your Marketing Plan Identifies Your Target Market and Goals

A marketing plan identifies your target market and methods to reach your target market with your marketing message. Because your business is unique your Marketing Plan will be unique.

One of the first things you want to do is brand your business as the local expert in your product or service.  Leighton Marketing local business internet marketing services will suggest several techniques on your website and other online media sources to brand your business. 

I am an expert at creating a comprehensive Online Marketing Plan and Strategy.  To do this several factors must be taken into account.
 
First Leighton Marketing must understand your business as it is now. 

We will factor in your goals for your business.  We will assess your competition and what they are doing to compete with you.  We will review the marketing channels are you currently using. We will suggest new methods for inclusion in your future marketing efforts.  We will review how much time you are currently devoting to your marketing efforts. We will review your marketing budget. We will assess how flexible your business is currently.  We will assess how scalable your business is currently.

Your Marketing Plan Helps You Grow

The last two bullet points must be taken into account.  Getting lots of traffic to a web site is easy and can be done for modest cost. 

What if your business were to double in size every 6 months?  Could your business grow this fast, it is possible!  Not very many businesses can sustain a growth rate of 200%, 300% or more and survive.  The goal is to grow your business without exceeding its capacity to grow.

Direct Marketing as Part of Your Marketing Plan

There is another component to marketing your business.  As lucrative as internet marketing is you should not forget old fashion direct marketing.  It works and the more channels of communication you have with your customers the better.  Together, internet and direct marketing are a one-two punch to get and keep customers and build relationships.

Marketing Plan Implementation

Once the Marketing Plan is complete then implementation and testing begins.  If you do not test your assumptions you do not know for sure. I would like to say I'm always right but it is not true.  Market testing allows you to refine and improve your marketing message.  It  also allows you to reduce your costs while improving your results. 

The Marketing Plan and Your Company

The third component of any marketing plan is the internal policies and procedures of your company.  Do you have a customer retention program?  How do you handle lead follow up and conversion to customers?  Do your products complement each other?  Do you have an up-sell, cross sell or back end product or service?  What about follow up or a continuity program.  Have you considered joint ventures with businesses that complement yours but do not compete? How do you track sales?  Have you considered risk reversal and guarantees?

Why Should You Do Business with Leighton Marketing?

Leighton Marketing takes a whole business approach.  You cannot fix one thing in your business without affecting the rest.  While marketing is concerned mainly with generating leads, it directly contributes to conversion and sales.  An increase in sales creates more work and demands more time by someone to fulfill your customer sales.

There are six general parts to any business.

A 15% improvement in each of these areas will double the profits of your business. 

For example:  Say you convert 2 leads out of 100.  To improve by 15% you need to convert 2.3 leads out of 100.   Small changes add up.

I have a toolbox of methods, ideas and suggestions to help you improve your marketing and your business.  You will decide which ones to implement for testing.  If it works fine, if not then we will move on to something else.  Each of the ideas I have are based on the experiences of many other businesses. There are solutions for every problem.  Other companies have faced the problems you have. 

Testimonials

Due to recent FTC rules changes we are in the process of determining what is legal and proper to comply with the new regulations.  Average customer experience is tricky to quantify and the fines are heavy.

What Do You Get From Leighton Marketing?

Module 1   A Marketing Plan

As a  local business online marketing coach we will work together to develop a personalized marketing campaign for your business based on the marketing plan section above.

Module 2   Basic Internet Presence and Local Branding

In this module we will review your current web presence if any.  We will identify your target market.  Do keyword research and competition review.  Develop a web marketing strategy and link building strategy.  Implement the various components of the strategy in a phased manner,  linking the components as they are implemented.  You will become an author and video star in your niche market.

Module 3   Advanced Internet Marketing Implementation

This module uses the basic internet presence as a starting point and extends and expands it.  Multiple web sites optimized for specific keywords, automated traffic hubs, automated content for your web sites, expand  your social network presence and multiply your videos are only part of this module.  Paying for traffic will be considered in this module.  Extensive tracking of results will be used to identify what is working well and what is not.  Test and optimize and test again.  At some point traffic to your websites will continue to grow wthout effort on your part.

Module 4   An Internal Review of Your Business Systems, Policies and Procedures

In order for you business to take full advantage of your new customers the foundation for growth must be present.  I have studied with the best minds in the business of analyzing business growth.  All business have certain common characteristics at various stages of their growth. 

We offer this service for your consideration. To grow beyond a certain point you must have systems to deal with every aspect of your business.  Decisions are made according to the system in place instead of overloading a decision maker.  As the business grows, the systems will need to be reviewed and changed if necessary as part of a regular business review.  This is the key to getting your business to work for you instead of you working for your business.

Module 5   Specialized Training and Special Projects

If you want training in internet marketing for your in-house marketing staff so you can become independent, Leighton Marketing can offer that service. 

Leighton Marketing will tailor suggestions to your needs or recommend someone who can.

  
What is Your Decision?  Do nothing or Move Forward?

Internet marketing is changing and becoming more professional.  Many traditional offline marketing methods are becoming less effective and more expensive.  What worked well two years ago on the web does not work anymore.  Using this media to your best advantage requires an expert who keeps up with the changing internet.

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PS:  Because of the specialized and personal nature of my local web marketing service I am limited in the number of clients I can accept.  The cost of my service will vary depending on your requirements.

PPS:  Choose to take advantage of the potential of online marketing to advertise your local business.  Marketing is an investment not an expense.  If your marketing isn't returning more than it costs contact Leighton Marketing.

If your need is immediate you can contact me for a free consultation.  See contact page for phone number and email address.